How much does a website cost?

Two main packages: Landing Page €1,250; Multi-Page Website from €2,500 to €4,000 depending on scope and CMS needs.

Do you require a deposit?

Yes. 50% upfront and 50% on delivery.

How long does a project take?

Simple sites can take a few days to ~2 weeks; complex sites with many pages/features may take several weeks or months, depending on scope, content readiness, and feedback speed.

Can you develop an existing design?

Usually we handle both design and development, but we can develop an existing design in Webflow if it’s a good fit.

Are all websites mobile-friendly?

Yes, all websites are built fully responsive for phones, tablets, and desktops.

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Do You Really Need SEO for a Small Business Website?

Published on

17 September 2025

Simon Davis

Head Designer

If you’ve invested in a website for your business, you probably expected new customers to start rolling in. But what happens when the site’s live... and no one visits?

The truth is, just having a website isn’t enough anymore.
You also need people to find it.

That’s where SEO comes in. And yes, small businesses absolutely need it.

Let’s break down why.

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What Is SEO, and Why Should You Care?

SEO stands for Search Engine Optimisation. It’s all about improving your website so it shows up when people search for things related to your business on Google.

Here’s a simple example:
If you’re a physiotherapist in Dublin and someone searches “back pain physio near me”, SEO helps make sure your website appears in those search results, ideally on page 1.

Without SEO, your website is basically a shop on a quiet back street that no one walks past.

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But I’m Just a Small Business — Do I Really Need It?

Yes. In fact, SEO is one of the most cost-effective marketing tools small businesses can use.

Here’s why:

1. People Search Before They Buy

Before someone books a service or buys a product, they go straight to Google. If your site isn’t showing up, they’ll end up on your competitor’s website instead.

2. It Helps You Compete Locally

Local SEO means showing up for searches in your area. Whether you’re a solicitor in Dublin 7 or a café in Phibsborough, SEO helps your ideal customers find you, not the chain down the road.

3. You Don’t Need a Huge Budget

Unlike paid ads, SEO doesn’t cost money every time someone clicks your link. Done right, it delivers ongoing results without constant spend.

4. It Builds Trust

Sites that show up higher in search results are seen as more trustworthy. People assume Google ranks the best results first, and they’re usually right.

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What Does SEO for a Small Business Actually Look Like?

You don’t need to become an SEO expert. But a solid foundation makes a big difference.
Here’s what basic SEO often includes:

Keyword research (what your customers are actually searching for)
Clear page titles and descriptions
Fast-loading, mobile-friendly pages
Useful content (like blog posts or FAQs)
Google Business Profile setup for local SEO
Clean, logical site structure

Even small changes can lead to better rankings and more traffic.

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So, Is It Worth It?

If you want your website to bring in enquiries, phone calls, and sales, SEO isn’t optional. It’s the key to being visible when people are actively looking for what you offer.

Without SEO, you’ve just got a digital brochure sitting in the dark.

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Need Help Making Your Website Work Harder?

At Foundry, I build fast, clean, and SEO-friendly websites that help small businesses show up and stand out.

If your website isn’t bringing in customers, it might be time for a rethink.
Take a look at my web design packages or get in touch to talk about what your business actually needs.

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