AcuDublin

A modern, medical-grade website for a specialist acupuncture clinic known for combining traditional techniques with contemporary movement analysis.

A modern, medical-grade website for a specialist acupuncture clinic known for combining tAcuDublin had built a strong local reputation in Drumcondra through results-driven care and a distinctive approach to pain and injury management. Their website, however, didn’t reflect that credibility.The existing site felt dated, visually cluttered, and difficult to navigate. It undersold their expertise and didn’t guide new visitors clearly toward booking or understanding their services. The clinic needed a site that felt professional, precise, and trustworthy, without losing warmth or accessibility.AcuDublin had built a strong local reputation in Drumcondra through results-driven care and a distinctive approach to pain and injury management. Their website, however, didn’t reflect that credibility.

The existing site felt dated, visually cluttered, and difficult to navigate. It undersold their expertise and didn’t guide new visitors clearly toward booking or understanding their services. The clinic needed a site that felt professional, precise, and trustworthy, without losing warmth or accessibility.raditional techniques with contemporary movement analysis.

The goal was to create a digital presence that matched the clinic itself: calm, confident, and clinically sharp.

I focused on clarity over complexity. That meant stripping back unnecessary elements, introducing a clear visual hierarchy, and letting content breathe. The design needed to feel medical and modern, while still being welcoming to first-time patients who might be unfamiliar with acupuncture or Tung’s style techniques.

The new site was designed and built in Webflow with a strong emphasis on structure and flow. Clean lines, generous spacing, and restrained colour use give the site a professional tone without feeling cold.

The homepage immediately establishes AcuDublin’s specialism and approach, with clear pathways to book sessions or explore treatments. Service pages were reorganised to make complex information easier to digest, and mobile-first navigation ensures the experience is seamless across devices.

Accessibility and usability were built in from the start, making it easy for visitors to find what they need and take action quickly.

The finished site presents AcuDublin as a confident, modern clinic that takes both treatment and patient experience seriously.

It supports their existing reputation while making a stronger first impression on new visitors, helping bridge the gap between in-clinic expertise and online presence.